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Charisma PR creates the messages – verbal, written, printed or electronic --- that help you create a strong, positive perception and "sell" YOU to the people and companies with which you want to do business. We help you create a strong perception - QUICKLY!
WHY? Because decisions driven by perception happen very quickly - in about 3.5 seconds.
The amount of time YOU have to positively impact a prospect is about the same amount as a can of peas on a grocer's shelf has to “sell itself” to a shopper. GETTING BOUGHT Basically, "the decision to buy" is based on two things:  1. Emotion- "I like the person and I think I can trust them" 2. Vested Self-Interest (WIIFM.) WHY CLIENTS HIRE US! Know, Like and TRUST We help you provide the right messages for your potential buyers to make a QUICK set of decisions – in your favor -- because: - You have the “right stuff” for them to spend time getting to KNOW you
- They should like YOU as a brand/company/person
- You have the expertise, experience, knowledge of what they do, and MORE – that make them feel they can TRUST YOU
WIIFM? Message strategy is critical here, we help you create compelling reasons to consider YOUR business to be better than the other folks who claim to be in the same business.
The emotional keys are Trust and Way Cool - instant subconscious decisions that one person has more going for them than another, counter-balanced by gaining the perception that the offer is understandable - they Get It - and offers Value as noted in the Great Wheel of Marketing ®.
Then, getting and keeping the business is based on "paying off" the perception through getting and keeping significant positive Social Capital. You have to have the key attributes of Social Capital. The Great Wheel of Relationships®
| Key Attributes of Social Capitol | | |  |
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